Creating an Efficient Topical Map for Local SEO

Creating an Efficient Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

Firstly, it's pivotal to understand what we mean by a 'topical map'. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

To put this into action, you first need to conduct keyword research. Use more info tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.

Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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